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Arien Ong, Lynx’s fall semester intern, shares insights on working at, learning from, and making her mark on a growing EdTech startup.

Can you please introduce yourself?

I’m Arien Ong, and I’m from Singapore. I’m currently living in Paris as part of the NUS Overseas Colleges program and I’m passionate about entrepreneurship as well as marketing.

Outside of work, I love discovering new cuisines, traveling, and immersing myself in different cultures!

Fun fact: I’ve visited 15 countries in the past 6 months.

Can you share a little about your day-to-day responsibilities at Lynx?

At Lynx, my role is a blend of sales, marketing, and operations. A significant part of my day involves lead generation for email campaigns, where I use tools like Lemlist to craft and monitor targeted outreach. I also manage the company’s social media accounts and create marketing assets for various campaigns. Operationally, I assist with administrative tasks and ensure everything runs smoothly behind the scenes. Every day brings something new, and that keeps things exciting!

What is it like working at a startup compared to other professional experiences you’ve had?

Working at a startup is dynamic and fast-paced, which I find both challenging and rewarding. Unlike previous experiences where roles were more defined, at a startup, I get to wear many hats and be involved in multiple aspects of the business. The learning curve is steep, but the exposure to different functions and the chance to make a tangible impact is invaluable. It’s a unique environment where creativity and taking initiative are highly encouraged. I’ve definitely learnt a lot through this experience!

What has been your favorite Lynx moment to date?

My favorite experience was the opportunity to travel to Malta for the Supercharger Ventures accelerator programme. It was such a unique opportunity to learn from industry leaders and network with incredible professionals in the EdTech space, and having so much room to learn through immersing myself in the environment. I’m so thankful to Lynx for making this possible — it’s not every day you get to attend such an exclusive event in such a beautiful location!

If you could wake up tomorrow having gained one new skill, what would it be — and why?

If I could wake up with a new skill, it’d be the gift of storytelling! Whether it’s selling an idea, sharing a funny anecdote, or just explaining why I’m late because I had to stop for croissants — I’d love to be able to sprinkle a little extra joy and connection everywhere I go.